Retalix, headquartered in Ra'anana, Israel, is synonymous with technological innovation and has built a reputation by offering superior retail and distribution technology.
Challenges
- No Clear Web Strategy
- Disparate and Non-Localized Content
- Limited Search Engine Visibility
- Antiquated and Inconsistent Regional Business Unit Web Site Designs
- Poor Usability and Lack of Web Standards
- Lack of Lead Generation Mechanisms and High Client Acquisition Costs
- Lack of Centralized Content Management and Workflow Processes
- No Online System to Manage International Conferences/Tradeshows Registration
Results
- Interviewed Various Levels of the Organization to Flesh Out and Develop a Clear Web Strategy
- Helped Clarify Value Proposition and Refined Messaging for Web Effectiveness
- Merged and Restructured Content from International Business Units
- Translated English Content into Hebrew, Japanese, Chinese, French, Italian, and Spanish
- Performed Audience Segmentation and Developed User Pathways
- Implemented Web Standards and Best Practices for improved Usability and Performance
- Implemented Analytics Tracking Mechanisms to Measure New Lead Generation Efforts
- Improved Brand Consistency, Equity and Awareness
- Increased Unique Site Visitors, Visitor Frequency, Page Views, Average Time Spent on Site, etc.
- Delivered a Web Based CMS Admin to Allow International Collaboration for Maintaining Multiple Localized Web Sites
- Developed Interactive Sales Demo with Customer Success Story Videos to Reduce New Client Acquisition Costs
- Developed a Custom Lead Generation, Landing Page, Asset Download, and Customer Lead Management System
- Implemented and Customized our Conference/Tradeshow Event Management System to support International Events that included tracking Session Registration/Attendance, Meal Planning, Golf events, and International Currency Transactions
Services