Web Agency Careers
Supports web marketing operations by monitoring competitor site; collecting and analyzing product information. Improves Web site results by monitoring and analyzing visits and usage; recommending site improvements.
Duties:
- Discovers web marketing opportunities by researching and analyzing e-commerce market and sales data.
- Tracks web competition by identifying competitor sites; conducting competitive shopping; gathering information on pricing, new products, delivery schedules, and service arrangements.
- Develops competitor reports by analyzing and summarizing competitor information; identifying trends; developing primary competition graphs; recommending changes in product, service, and sales policy.
- Implements news campaigns by developing and disseminating new releases.
- Maintains promotional materials by keeping web information current.
- Protects organization’s value by keeping marketing information confidential
- Updates job knowledge by tracking web advertising innovations; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
- Accomplish marketing and organization mission by competing related results as needed.
- Structures Web site analysis by developing standards and metrics for analyzing Web site results.
- Measures Web site utilization by identifying number of visitors, traffic patterns, and character of visits.
- Develops Web site visitor profile by analyzing search, visit, and linking patterns.
- Improves Web site results by analyzing visitor utilization and feedback; identifying traffic trends; recommending changes to site features, content, functionality, and usability.
- Prepares reports by collecting, analyzing, and summarizing results and trends.
- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
- Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
Skills/Qualifications:
- Competitive Analysis
- Market Knowledge
- Marketing Research
- Advertising Plan
- Research Skills
- Written Communication
- Financial Skills
- Process Improvement
- Analyzing Information
- Informing Others
- Customer Focus
- Web Savvy
- Understanding Browser Capabilities
- General Programming Skills
- User Interface Design
- Usability Testing
- Requirements Analysis
- Verbal Communication
Culture and Attitudes Traits:
- Work as a team – leave no teammate behind
- Demonstrate a positive attitude everyday
- Be solution oriented – never say “try” or “can’t”
- Demonstrate excellence by going above and beyond for the benefit of teammates and the company
- View mistakes as an opportunity to learn rather than as a negative situation
- Value diversity in gender, knowledge, culture and experience
- Be a creative innovator
- Think green – positively effect the environment
For employment consideration, please submit your resume, with salary expectations and availability for work, as well as a list of recent project URLS (noting scope and role) to:
jobs@blastam.com